University is an unincorporated census-designated place in Hillsborough County, Florida, United States. The population was 41,163 at the 2010 census, up from 30,736 at the 2000 census. The University of South Florida is located just southeast of the community, within the Tampa city limits. The community is also known as "University West", mainly due to its location in relation to the university. The median income for a household in the community was $22,090