Plant City is an incorporated city in Hillsborough County, Florida, United States, approximately midway between Brandon and Lakeland along Interstate 4. The population was 34,721 at the 2010 census. Despite many thinking it was named for flora grown at plant nurseries in its tropical Gulf Coast climate, it was named after prominent railroad developer Henry B. Plant. Plant City is known as the winter strawberry capital of the world and hosts the annual Florida Strawberry Festival in the late winter, which is attended by people from all over the United States as well as many people from around the world.